1. Use black and white tone.
One of the essence of minimalist logo design is the use of black and white colors. The combination of black and white is the most suitable starting point for LOGO design. When the shape design of the LOGO is good enough, consider using a more reasonable color matching. If the LOGO cannot be seen in a simple black and white color scheme, I'm afraid even the color change is not small enough.
2. Try the winding curve.
More and more designers are beginning to try fantastic design elements. It would be a good choice if you could turn the idea of flying in the sky into a winding curve and create a unique LOGO.
Like signatures, both curved handwriting and converging curves can become the symbol of a person or a brand. If the full name of the brand is too long, you can use customized curved LOGO, combined with specific letters or words, as a unique symbol of the brand to help users remember. Whether it is a spiral structure or a free and unrestrained line, it can make a difference. The important thing is your thinking and thinking.
The biggest advantage of this design method is that you can integrate your hand-painted works or other digital designs into it. The design of hand-painted or illustrative style will make the LOGO more artistic, especially when combined with photos, pictures, textures, backgrounds and other elements. This also makes this design method the choice of many brands.
3. Create a text LOGO.
If your product or brand itself has no connotation or extension other than the name, you may as well focus on the name itself and create a unique text LOGO.
Chinese font style is rich, while English font style with strong geometric style is more diverse. Fashionable, retro, weird and twisted or maverick, English fonts have a wide range of personality and choices, but if you are willing to invest time in this aspect, you can find a style that meets your needs. When you find a font with unique flavor, plus proper design and adjustment, it will have more lasting vitality and value.
Most of these LOGO designs do not care about the trend of coming and going. LOGO as a brand, application or product also has wide applicability.
Detailed explanation of common expression forms of brand logo design.
2023 03/07